POP Stella McCartney windows for Sephora
Design and visualization of POP Stella McCartney window displays for six flagship Sephora stores. A key challenge of this project was finding a single solution that would work within the dimensions of the various store windows. After the design had been approved the creation of the tech package for construction and installation was important to insure the windows came out as expected. Details:
Agency: Coloredge
Client: Sephora
Role: Designer
Tools: Cinema 4D, Illustrator, Photoshop
Infiniti EX & G Reveal
New York Auto Show
A new car reveal is a big deal in the auto show world and is the crowning moment of years of work by internal teams at the company. Figuring out how to pull the sheet off the vehicle in new and interesting ways is a challenge. Traditionally new models were unveiled at auto shows with the press packed onto the show floor to photograph the new vehicles and cover the new models. The manufacturers are always looking for the ‘wow’ factor to attract more attention than competitors.
As the Senior Designer for the reveal, I worked with the creative team to imagine the unveil experience. We worked from early concept exploration through final execution. My role involved designing the staging, motion, ensuring every detail supported the brand’s visual language and elevated the moment of first sight.
Working closely with engineers, fabricators, and show producers, I helped translate abstract creative direction into a precise, choreographed experience that delivered the level of impact Infiniti expected on one of the industry’s biggest stages.Details:
Agency: GPJ
Client: Infiniti
Role: Senior Designer
Tools: 3DS Max, Illustrator, Photoshop
Collaborators: Sandamal Silva, Chris Medvitz
The Static Age
Design and Art Direction for album art and marketing campaign.
Details:
Label: Tarantulas
Client: The Static Age
Tools: Illustrator, Photoshop
Collaborators: Tim Presley, Andrew Paley, Bobby Hackney
Nissan Data Capture System
The Nissan data capture system is cloud powered mobile app to track and extend conversations at marketing events and auto shows. Product specialists at an event can send attendees, paper brochures, opt-ins for brand emails, and connect them directly with a Nissan dealership.
Details:
Client: Nissan
Agency: GPJ
Role: Product Manager, UI/UX DESIGNER
Tools: Illustrator, Photoshop
The Collisions - Talk is the New Action
Design of CD, merchandise and marketing materials for The Faux.
Client: The Collisions
Label: Wind Records
Role: Designer
Tools: Illustrator, Photoshop
Collaborators: Jes Anthonis
Holiday campaign for Sephora
Design and visualization of Stella McCartney POP window displays for six flagship Sephora stores. A key challenge of this project was finding a single solution that would work within the dimensions of the various store windows. After the design had been approved the creation of the tech package for construction and installation was important to insure the windows came out as expected. Details:
Agency: Coloredge
Client: Sephora
Role: Designer
Tools: Cinema 4D, Illustrator, Photoshop
Life Technologies conference
lead-gen system
A bespoke lead-capture system used at science conferences and technical lectures, to collect attendee data for sales follow-up, and event ROI.
Observing how the clients conference team worked in the field, I continually improved the app and adopted new hardware to streamline the data collection. Throughout those changes, the core goals were: keep the tool fast, make it easy for staff to use, and create an experience that reflected Life Technologies’ brand and customer-facing standards.
Details:
Agency: GPJ
Client: Life Technologies (Thermo Fisher Scientific)
Role: Product Manager, UI/UX Designer
Tools: Illustrator, Photoshop, iOS
Collaborators: Doug Wiley, Monica Metcalf
Toyota electronic data capture RFP
Concept development, system design, and authorship of the RFP proposal for a unified lead capture and attendee engagement platform supporting Toyota’s experiential marketing programs.
My role combined UX strategy, interface design, and technical communication. I worked closely with account and development teams to map user journeys for field staff and administrators, define functional requirements, and create wireframes and interface prototypes that demonstrated how the platform would streamline event operations. The system prioritized ease of use in live event environments, with reliable offline functionality, fast attendee lookup, and secure data transfer to Toyota’s CRM.
Details:
Agency: GPJ
Client: Toyota
Role: Product Manager, UI/UX Designer
Tools: Illustrator, Photoshop, iOS
Collaborators: Sandra May, Monica Metcalf
Nissan X-Kit Concept
A Nissan auto show concept pairing minimalistic forms with video media, creating an activated stage for vehicles and aligned brand experiences. A central circular interactive gallery anchors the space, inviting visitors to explore vehicle features, Nissan’s mobility concepts, and brand stories through digital content. Inspired by Nissan’s dealership architecture and modular architecture the environment blends precision, storytelling, and interaction into a cohesive experience. Details:
Agency: GPJ
Client: Nissan
Role: Designer
Tools: 3ds Max, Illustrator, Photoshop
Nissan X-Kit Concept
A Nissan auto show concept pairing minimalistic forms with video media, creating an activated stage for vehicles and aligned brand experiences. A central circular interactive gallery anchors the space, inviting visitors to explore vehicle features, Nissan’s mobility concepts, and brand stories through digital content. Inspired by Nissan’s dealership architecture and modular architecture the environment blends precision, storytelling, and interaction into a cohesive experience. Details:
Agency: GPJ
Client: Nissan
Role: Designer
Tools: 3ds Max, Illustrator, Photoshop